OVERVIEW.
PROBLEM
The business needed to modernize Jules Angelina's old website to enhance user engagement, streamline navigation, and facilitate book purchases.
PROPOSED SOLUTION
The proposed solution was to redesign the website to create a focal point that draws in viewers, ensure easy navigation, and provide a seamless way for users to purchase the author's books. The new design aimed to align with Jules Angelina's brand identity, enhance user experience, and effectively showcase her literary creations.
THE WORK -
Research: The research phase involved closely collaborating with the author, studying competitors' websites, and gaining insights into Jules' brand identity and target audience preferences. This ensured that the new design would resonate with her readers, reflect her unique voice, and meet her goals for the website.
Ideation: Creative brainstorming techniques and design thinking principles were leveraged to generate innovative ideas for the website layout, navigation, and visual elements. Collaboration with the author and the design team led to the exploration of concepts that set Jules Angelina's website apart in the authorship industry, resulting in a differentiated and engaging online presence.
Design: The design process focused on creating a visually stunning and user-friendly interface that would captivate visitors and enhance their browsing experience. Typography, imagery, and graphic elements were meticulously selected to complement Jules' writing style and personality, establishing a strong brand presence and emotional connection with the audience.
Collaboration with Developers: Throughout the design process, collaboration with developers ensured that design concepts were translated into functional and responsive web elements. This collaboration facilitated the seamless integration of design elements and technical features, optimizing the website for performance across devices.
Testing and Validation: A rigorous testing and validation process was implemented to ensure that the redesigned website met its objectives. User testing, A/B testing, and performance analytics provided valuable insights into usability issues, navigation preferences, and content engagement. Iterations based on user feedback and data analysis helped refine the design for optimal user experience and audience engagement.
Overall, the redesign of Jules Angelina's website successfully addressed the business problem by modernizing the site, improving user engagement, and facilitating book purchases through a visually appealing, user-friendly, and personalized design approach.
